Now this is too good:
It’s been obvious for quite some time that Glenn Beck is not your typical conservative pundit. In the early days of Beckmania, style distinguished him from his Fox News colleagues more than content. He disseminated the same talking points as Hannity, O’Reilly and Cavuto, but he did it in the appealingly histrionic style of a true paranoiac. It was somewhat like listening to Alex Jones, talk radio’s greatest conspiracy monger, if someone convinced Jones to vote Republican, gave him a radio show, and then got him very drunk.
That was then.
But Beck has put a lot of work into expanding his brand since then, to the point that it’s no longer sufficient to describe him as a mere right-wing pundit. Nor is he, as Reihan Salam suggests, some kind of pasty conservative Malcolm X. There is no analogy that can explain the totality of the Beck phenomenon, but there are dozens that can capture a single facet: a dash of Father Coughlin, a smidgen of Oprah, and even a little L. Ron Hubbard sprinkled on top.
Go read the rest of that; it is worth the read, just to see how scared of Glenn Beck that the liberals truly are. Let’s see now, Liberals attacking Glenn Beck and making him out to be someone he is not. Now, where have I heard that one before?